Armstrong Design

Home

Planning and Execution

Thinking ahead, good planning, appropriate time-line and budget, and all the details are critical in a successful image to support your business or organization.

Perception and Reputation -
two critical elements

Perceptions...your visual Identity and Brand will impact the perception of the public to the quality of services and products they should expect. Reputation... is created by the perceived history of the company and their actual quality of service and products. Visual perception and Reputation are linked to the actual potential and success that can be achieved. Expectations - linking Perception and Reputation. By being consistant with your perceived Brand image, quality of business services and products, your clients expectations can be met and exceeded; a happy client is yet another great marketing tool.

Attract the attention of potential clients...
what’s involved?

A cohesive visual communication package for your business image is your greatest primary marketing tool. Your package can include:

Logo
Business card
Signage
Stationary
Brochure
Presentation Package
Packaging
Website

Your Visual Identity doesn’t stop at the printed materials you have to distribute, it is reflected in your office space, automobiles, employee uniform code, even the music you play.

Choose a designer you can personally communicate with and whose work you find appealing. It is your relationship with your designer that is most important, not the size of the firm. Graphic designers will be able to show you a portfolio or website of their existing work.

The basis of an effective marketing strategy is to set yourself apart from your competition and show your unique qualities. The use of clip art and stock photos-- rather than original design can be recognized as such, and may not give the impression of the professionalism and uniqueness that you want to communicate.